See, Mom, I told you that watching all those reruns of This Old House would pay off someday! Culligan asked us to create a series of six how-to videos for their line of home water filtration systems. These products were developed with Millennial DIY homeowners in mind. So, we developed a serial concept with a relatable host (codename: The Culligan Gal) who talks through and demos each step in how to install the systems and replace the filters on their own with just a few basic tools. The videos live alongside the products for purchase online to boost confidence in shoppers, and on YouTube for DIYers to find when they need an assist in a pinch. Thank goodness for YouTube how-to videos. It was fun to be the ones making them for once.